THE MEDIA AND POLITICS IN ZIMBABWE: OPERATING ENVIRONMENT AND REFORM CONSTRAINTS (Published)
The article examines how the media is exploited for political leverage in Zimbabwe. Being interpretive in approach, qualitative methodology was preferred where key informant interviews and secondary sources were employed. Research findings indicate that a comprehensive understanding of the interaction between the internal and external political environment is critical in accounting for the existence of the unfavourable media frameworks. This is contrary to pervasive perceptions in existing literature which attribute the problem solely to internal political dynamics. The major conclusion is that the slow pace of media reform under the inclusive government is motivated by both necessity and logic as the political elites in power since independence are seeking survival against a formidable tide of internal and external political antagonism.
Keywords: Environment, Media, Operating constraints, Politics, Reform
INTERACTIVE EFFECTS OF ANSOFF GROWTH STRATEGIES AND MARKET ENVIRONMENT ON FIRM’S GROWTH (Published)
The basic purpose of this paper was to investigate the impact of various Ansoff growth strategies on firm’s growth and moderating effect of market environment between these linkages in fast food sector of Pakistan. Results revealed that all growth strategies of Ansoff matrix significantly contribute in firm’s growth except diversification. Moreover, market environment did not moderate relationship between firm’s growth and any of Ansoff growth strategy, except market penetration. It is suggested that firm should avoid diversifying its business because it may reduce their growth. It is also recommended that firm should consider market environment before penetrating in market so that changes in customers’ requirements may be fulfilled perfectly. It would definitely help firms to soar its growth.
Keywords: Diversification, Environment, Fast foods, Market development, Market growth, Market penetration, Pakistan, Product development
