Abstract
This research is intended to study to what extent is the effect of the implementation of business ethos on the ability and success of small business? The sample of this research is 100 shoes small businesses in East Java Province by using stratified cluster sampling technique. The section of area samples is based on the potency of the products in that area. The researcher concludes that in order to increase of the success of small business shoes, the business is the ability needed. And in order to increase of business ability, the business ethos is needed
Keywords: business ability, business ethos, business success
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